Commanders owners bringing in the sponsors
It didn't take long for the keen interest to return where the Washington Commanders are concerned since Josh Harris' ownership group purchased the franchise for a record $6.05 billion. Dan Snyder and the cloud of disgrace that enveloped the organization ostracized almost everybody, but the tide is mercifully turning after too long among the bottom-feeders.
This was further reflected in the Commanders' announcing two sponsorship deals in as many days. First, it was Verizon coming on board with the primary objective of boosting fan experience - one of Harris' primary goals in the immediate aftermath of the sale's approval.
Not only this, but Anheuser-Busch returned to being Washington's official beer partner on a multi-year deal. Something that clearly delighted team president Jason Wright based on his comments via the Commanders' website.
"Bringing Anheuser-Busch back to FedExField as a partner not only reflects their confidence in our organization, but also their commitment to our fans, who are the most loyal in NFL. More importantly, we are pleased to have a partner who shares our commitment to giving back and to supporting our military, as we continue to expand engagement programs locally for first responders and families of fallen soldiers."Jason Wright via Commanders.com
This is a sign of what's to come. Harris and his team of wealth investors know what good business looks like, and are also fully aware of what a goldmine they are sitting on now that Snyder's influence isn't putting people off.