Asher began writing in Aug. 2015 for NFL Pressbox before branching out in Mar. 2016 and purchasing his own website called SportsPress. His 2023 work marks eight years of motorsports coverage and seven for Beyond the Flag. He has written for the site since Feb. 2017 and became Site Expert two months later. He continues to manage Beyond the Flag after being hired full-time by FanSided as Junior Editor in Oct. 2020, and he received a promotion to Editor in Jul. 2021. He has been an officially accredited media member for both IndyCar and NASCAR since Sep. 2019 and occasionally contributes on FanSided's football (NFL and NCAA) sites.