Commanders being a coveted destination
This is not the same Washington Commanders franchise that almost everyone with another viable alternative would stay clear from. There is a new purpose and belief with Josh Harris' ownership group leading the charge, which makes this project an intriguing one in a huge market.
Again, this was something Jonathan Jones of CBS Sports discussed at length. He cited via sources that everyone is looking at the Commanders as an enticing destination thanks to new ownership, an abundance of draft assets, and plenty of salary-cap space to strengthen problem position groups.
"A [Ron] Rivera dismissal at the end of the season would create the possibility of more traditional roles for head coach and GM, and that could lead to Washington getting a new general manager, too. "Everyone's shooting for Washington," one personnel executive said of the Commanders not-vacant GM position. Washington has a healthy salary cap situation, good draft picks and an ownership group that -- admittedly not even a half-year into its rule -- appears competent. There's an allure to a job in Washington that hasn't been there for a quarter-century. Considering [Josh] Harris' background, a league source tells CBS Sports that any candidate with an open-mindedness to data and analytics will likely be a plus."- Jonathan Jones, CBS Sports
This doesn't appear to be a hard sell, in all honesty. But that doesn't detract from the significant need to pick the right people, allow them to form a clear plan for sustainable success, and provide them with every resource available to pick this one-proud organization off the canvas.