3 big challenges facing Commanders owners once sale is confirmed

Changing how Commanders are perceived

Another huge challenge awaiting Josh Harris and his group is changing how the Washington Commanders are perceived. This bears significance not only among NFL circles but also as a global sports brand for good measure.

Washington is one of the most storied franchises in football, in US sports, and among the most recognized NFL teams worldwide. However, the scandals, mismanagement, and on-field failures have seen them demoted from the league’s top table and replaced by exciting organizations that are far better run.

Couple this with Dan Snyder being outcast by the NFL in disgrace, and it’s not hard to see where the problems lie. But with the controversial billionaire soon to be a problem of the past, selling this new era in a positive light should arguably be the top priority.

Becoming a community asset, engaging with fans, and building momentum gradually is the best course of action. There’s a real opportunity here for Harris – something he clearly feels having shelled out $6.05 billion alongside Mitchell Rales and Magic Johnson for the opportunity to take over the reins.

It might take some time for Washington’s reputation to restore. Then again, with Snyder out of the equation, the Commanders could enhance their status much sooner if everyone gets on the same page quickly.