2 recent moves that prove pressure is mounting on Commanders’ Dan Snyder
By Jerry Trotta
The narrative currently encompassing the Washington Commanders is two fold: their showing in free agency and plans for next month’s draft. The same can be said for most NFL teams, but Washington isn’t most teams and under-fire owner Dan Snyder was bound to become a subject of conversation at some point.
It’s been quiet on the Snyder front for about a month now, but he was a regular in the news cycle following the team’s Feb. 2 rebrand.
Long story short, the NFL intervened after Snyder hired his own team of investigators to look into the allegations levied against him by former Washington employee Tiffani Johnston. The fact commissioner Roger Goodell stepped on Snyder’s toes indicated his league-wide support was waning.
In light of the NFL’s maneuver against Snyder, a former Washington employee created a website urging sponsors to cut ties with Washington in the name of boycotting Snyder’s ownership so he’d be forced to sell the team.
Within days of the website’s creation, Medliminal, a Virginia-based medical billing compliance company, severed ties with Washington.
Now, two more moves have been made (seemingly) in protest of Snyder’s ownership. It’s unclear whether they’re correlated with the website, but they definitely indicate the 57-year-old is slowly but surely losing his power grip.
These 2 moves prove pressure is mounting on Commanders owner Dan Snyder.
2. Anheuser-Busch InBev Pulls Out of Sponsorship
The first domino came in the form of Anheuser-Busch InBev, a global beer company, pulling out of its sponsorship on Saturday. The company’s contract with Washington was worth a reported $4 million annually and was among the franchise’s four most recognizable sponsorships. Only FedEx, Pepsi and Bank of America were worth more or equal to Anheuser-Busch InBev.
This is a huge deal, as Anheuser-Busch InBev owns Bud Light, which is featured prominently throughout FedEx Field. Does the Bud Light Party Pavilion ring a bell? The team has also hosted what it called a “Bud Light PreGame Party” before games and offered Bud Light promos for preferred pricing.
Additionally, Anheuser-Busch InBev is the NFL’s biggest spender in the beer division, which, as we know, is highly competitive.
The silver lining is Anheuser-Busch InBev isn’t punishing Washington’s players for what was clearly a Snyder-motivated move. Per Richmond.com, Bud Light will continue sponsoring backup quarterback Taylor Heinicke, who inked an endorsement deal with the brand after his “Heineken” campaign fell through.
There was very clearly a motive behind this decision. According to JP Finaly of NBC Sports Washington, league sources said it “was highly unusual that InBev would drop from an exclusive deal to no deal rather than simply lowering its financial commitment and moving to a non-exclusive contract.”
Like we said, it’s a big deal and a clear signal that the walls surrounding Snyder are getting increasingly smaller as the months go by.