Selling you on Washington Redskins rebranding ideas
By Ian Cummings
The Washington Redtails name has garnered mixed reviews on social media. Some, like Redskins quarterback Dwayne Haskins, are bullish on the idea, but others aren’t so high on the name, pointing to ways it could be misused, in the event that the Redskins fail after its implementation.
That said, it’s important to remember what the “Redtails” name represents. The Redtails name refers to the legendary Tuskegee Airmen of World War II, the first African-American fighter pilot unit which was distinguished by the red tails of its planes. When enemies saw those tails, they felt fear, and that’s the same fear the modern Redtails’ burgundy and gold could instill in their opponents.
There are two uniform designs below, with the first one being perhaps the most ambitious. It keeps the traditional burgundy and gold, and features a crisp white wing design on both the shoulders and the collar. There’s also a white ring around the arm cuffs, emphasizing the burgundy and white contrast that works so well with the gold accent.
Also take a look at the helmet. The helmet is bound to get more variation of opinion; it’s designed as a vintage fighter pilot helmet, with the impressions designed in gold on the side. I think it could go without the drawn-in goggles personally, but everything else could be passable; again, the white and gold work well together on the burgundy matrix.
The first design is my personal favorite if the team chooses the “Redtails” as their new mascot, but below, there’s another mock-up. This one is simpler, keeping most of the design elements from the modern Redskins uniform. The only major differences are that the logo is now the proposed Redtails primary logo, and the numbers and pants are now a radiant golden-yellow, as opposed to white. The gold really pops against the burgundy, but it does kind of give a ketchup-and-mustard vibe, which is something the Redskins might want to pivot away from in this rebranding.
Plus, ketchup is gross.