Selling you on Washington Redskins rebranding ideas
By Ian Cummings
The Washington Warriors is one of the most popular ideas out there, but also one of the most simplistic, creatively speaking. It’s not a sharp pivot from the old Redskins’ theme, but given that the team will be abandoning all Native American imagery, there will be cosmetic changes to make.
With that being said, even without explicit Native American affiliation, Dan Snyder could still potentially fulfill his initial desire to honor Native Americans with the new name, if he chooses Warriors. The term “Warrior” is broad and wide-reaching, and the archetype of a valiant fighter can resonate across different communities.
Check out this uniform design for the Warriors below. It employs a darker burgundy that almost resembles the leather of a football, a smooth logo, a slick white helmet, and a number scheme that vaguely resembles the Greek numbers of the Tennessee Titans. The shoulder logos are kind of weird, but as my friend George Carmi noted, that could be replaced by the D.C. flag, giving this uniform a local connection.
And here’s an update on this design, from the creator himself:
Since the Redskins can’t retain their Native American imagery if they switch to “Warriors”, adopting an ancient Spartan theme could be productive instead. Spartans are badass; they wore red to conceal wounds on the battlefield, and they fought in impenetrable phalanx formations. The Washington Warriors’ defensive line could become the new phalanx, suffocating opponents en route to restored relevance. Spartans also used spears, so that imagery could potentially be retained.
And don’t worry, contrary to the movie 300, Spartans don’t move in slow motion. Terry McLaurin wouldn’t lose a step wearing burgundy and bronze.