Though most Washington fans expected it, Taylor Heinicke has been one of the pleasant surprises of the NFL season through two weeks.
After bringing the offense back from the dead in Week 1 after Ryan Fitzpatrick left with a hip injury in the second quarter, Heinicke led the Football Team to a huge win against the division-rival Giants in primetime.
While he performed well for the entire game, Heinicke authored two scoring drives in the final five minutes last Thursday. In the process, he completed the first-game winning drive and fourth quarter comeback of his career.
Given how he’s performed, it was only a matter of time until national brands started calling his agents with hopes of inking an endorsement deal.
Washington fans have been begging for Heinicke and Heineken to team up, but Heineken hasn’t cooperated the way he hoped.
During his latest media session, Heinicke poked fun at the matter by saying he might have to move on to another popular beer.
Washington Football Team QB Taylor Heinicke has finally signed an endorsement deal, but not with Heineken.
To Heinicke’s credit, he had been pushing to partner with Heineken.
"“I watched a lot of college football, a lot of NFL football,” Heinicke said on Tuesday when he was asked how he spent the weekend. “Had a couple Heinekens. A lot of resting; it was a nice, relaxing weekend.”"
We’re not sure what the deal is with Heineken. They already have endorsement deals with several prominent athletes, including Conor McGregor and Carli Lloyd. A partnership with Heinicke would surely benefit both parties (imagine the catchy slogans), but Washington’s QB wasn’t going to wait around forever.
You know how Heinicke threatened to get Bud Light on the phone? Well, it didn’t take long for “The World’s Favorite Light Beer” to provide their thoughts on the idea, as they responded to JP Finlay’s tweet with a clear message for Heinicke.
Hold the phone, folks! While Heinicke and Bud Light doesn’t roll of the tongue like a Heinicke-Heineken partnership would, shouldn’t the 28-year-old quarterback sign with a company that actually wants him to promote their product?
Absolutely. With Heineken showing clear hesitancy in their pursuit of Heinicke, Bud Light seems like the obvious choice, no?
It appears this process moved quickly, because a little more than 24 hours after Bud Light’s Twitter invitation, Heinicke took to Instagram to announce that he’s joined the ever-evolving beer company and its “For the Fans” campaign.
Ladies and gentlemen, allow us to introduce “Bud Lighticke.”
The name needs some work, but this is nothing less than Heinicke deserved.
Though it’s reasonable to assume he’s tweaked his diet, Heinicke is known to enjoy the occasional cold one. Last February, back during his XFL days, a video of the Old Dominion product chugging Bud Light Seltzer (!) went viral.
Forget Heineken. Bud Light was the right pick.