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Selling you on Washington Redskins rebranding ideas

By Ian Cummings

WASHINGTON, D.C. - DECEMBER 5: Billy Kilmer #17 of the Washington Redskins drops back to pass against the New York Giants during an NFL football game on December 5, 1971 at RFK Memorial Stadium in Washington D.C.. Kilmer played for the Redskins from 1971-78. (Photo by Focus on Sport/Getty Images)
WASHINGTON, D.C. - DECEMBER 5: Billy Kilmer #17 of the Washington Redskins drops back to pass against the New York Giants during an NFL football game on December 5, 1971 at RFK Memorial Stadium in Washington D.C.. Kilmer played for the Redskins from 1971-78. (Photo by Focus on Sport/Getty Images) /
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LANDOVER, MD – SEPTEMBER 24: Defensive end Jonathan Allen #95 of the Washington Redskins during the the national anthem before the game against the Oakland Raiders at FedExField on September 24, 2017 in Landover, Maryland. (Photo by Patrick Smith/Getty Images)
LANDOVER, MD – SEPTEMBER 24: Defensive end Jonathan Allen #95 of the Washington Redskins during the the national anthem before the game against the Oakland Raiders at FedExField on September 24, 2017 in Landover, Maryland. (Photo by Patrick Smith/Getty Images) /

Washington Wolfpack

If you’re not a fan of the Redwolves name, you may be more inclined to get on board with the Washington Wolfpack idea.

It’s a spin-off of the Redwolves idea, keeping the appeal of the wolf, while tapping into mechanisms of alliteration and unity. The “Washington Wolfpack” rings off the tongue well, and the name emphasizes the pack as the strength of the team. Given that Ron Rivera’s rebuild is centered on team growth, he could take to this name more than others.

The logo may need refinement and a more official remake, but the idea of the Wolfpack is a strong one. The strength of the wolf is the pack, and that’s a motto that could serve the new-look Redskins well for years to come, promoting unity both for the team and the fanbase.

Given that the nickname “Wolfpack” drops the prefix “red”, it is possible that the Wolfpack nickname could better implement the gold accent. It would be a bit odd to field the Wolfpack mascot, as it would make Washington the only NFL franchise with a singular tense nickname (i.e., Jazz, Heat). But overall, it’s a name that has some weight, both from a phonetic standpoint and a symbolic standpoint.

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