September 11, 2011; Landover, MD, USA; Washington Redskins owner Dan Snyder stands on the field prior to the Redskins game against the New York Giants at FedEx Field. Mandatory Credit: Geoff Burke-USA TODAY Sports

On Dan Snyder's Grandstanding

Take THAT lame stream, PC apologists!!! Dan Snyder, the most beloved owner in the history of professional sports, has come out in support of the brand that is currently worth $1.6 billion! What guts! What nobility!

In an interview with USA Today‘s Erik Brady, Snyder quashed any rumors that the Redskins name would be changing under his watch:

“We will never change the name of the team. As a lifelong Redskins fan, and I think that the Redskins fans understand the great tradition and what it’s all about and what it means, so we feel pretty fortunate to be just working on next season.”

When pushed about the possibility that he could lose a trademark lawsuit, Snyder added:

“We’ll never change the name. It’s that simple. NEVER — you can use caps.”

Perhaps I should not be using Twitter and Facebook as a metric for anything, but I am honestly surprised by the fervent support of Snyder’s comments. Not because I think most Redskins fans agree with my position, but because…what exactly did you expect Dan Snyder to say? It is in his best interest to stay with the status quo. When Snyder speaks in vague terms like “what it’s all about” and “what it means”, it’s clear he has no intention of engaging in an actual conversation about the issue. Snyder is simply engaging in shameless grandstanding in order to gain headlines and put an inconvenient controversy to rest.

It has been said that Snyder’s opinion is the only one that really matters on this issue. This is not entirely accurate. A number of events could force the owner to back away from his caps-filled language. The licensing lawsuit currently in front of the Trademark Trial and Appeal Board could take away Snyder’s ability to exclusively market the team’s name. This is a major financial consideration, regardless of what Snyder says now. Millions of dollars are at stake. The NFL could also force Snyder to change the name of the team. Roger Goodell has expressed ambivalence thus far toward the issue, but could take a stand if he feels the negative publicity is hurting the league. While Snyder may want to keep the name forever, circumstances may force his hand in the future. He’s certainly changed his mind before.

Fans of the Redskins name, enjoy a pyrrhic victory tonight. At the end of the day, you will have to reconcile the feeling of being in agreement with Dan Snyder. My conscious is clear.

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Tags: Controversy Daniel Snyder Redtails Washington Redskins

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