He goes by many names like Rookie, the Savior of the Redskins. To NFL world, he is simply known as RG3. Any way you put it, Griffin has exemplified the talent and strength necessary to put the Washington Redskins back on the map. At the young age of 22, Griffin has already won the Heisman Trophy in 2011 and has become a leader for the Redskins football organization. He became a hit with fans everywhere thanks to his rocket arm, fantastic speed and charisma off the field. And according to a report made by Darren Rovell of ESPN, Robert Griffin III’s No. 10 jersey was not only the best seller in the NFL this past year, but it was also the most purchased jersey in league history for a fiscal year. This achievement is clearly a reflection of the reigning Associated Press Offensive Rookie of the Year’s meteoric rise.
Even an outstanding comeback campaign from Denver Broncos legendary quarterback Peyton Manning wasn’t enough to beat RGIII’s appealing apparel. He finished second to the budding superstar. Coming in 3rd is Baltimore Ravens future Hall of Fame linebacker Ray Lewis, while San Francisco 49ers quarterback Colin Kaepernick came in at number 4. Kaepernick’s bicep-kissing end-zone celebration and all around explosiveness made him one of the top players to follow in the second half of the season. He guided his team to Super Bowl XLVII, and the 49ers finished first in total jersey sales. As exciting as Kaepernick was though, Griffin seems to be the man to beat in terms of popularity. He had the benefit of being selected No. 2 overall in the draft as the savior of a franchise, and he possessed the smarts to be social-media savvy from the beginning. This helped RGIII promote his individual brand in D.C., and his style of play certainly didn’t hurt his cause either. Griffin battled and competed at a high level all year long and frequently put his body on the line.
Nothing beats the NFL when it comes to promoting the sport, from selling team collectibles to fans wearing the team’s jersey. Whether they’re headed to the stadium, or crashing on the living room sofa, pro football fans, like the players they worship, aren’t dressed for the game until they’ve put on the team jersey. This explains why marketing sports through merchandise and endorsements have become a million dollar business. A prime example of this is the tie up between football power Real Madrid and Bwin Party Digital entertainment. Bwin has been the major sponsor of the Spanish club since 2007, and they have had advertising rights on the team’s jersey from that time. Bwin is of course well known for its online poker site partypoker. Partypoker is one of the leading online poker sites which enjoy a huge player base and a proven track record in online gaming. They are considered to be one of the best online poker sites, and one can easily sign up and join their games online. Partypoker is also known to have sponsored many celebrity poker tournaments which have benefited many charitable institutions. Several big name sports stars have participated in these events for charity, like tennis greats Rafael Nadal and Boris Becker. In addition to Real Madrid, Bwin also has sponsorship with English football giant, Manchester United.
Robert Griffin III is working hard this off season, rehabilitating from the knee injury he suffered in the divisional playoffs against the Seattle Seahawks. What’s positive is that he’s reportedly recovering at a staggering rate, and he may be ready for the beginning of the 2013 season. There is no limit or obstacle that Griffin feels he can’t overpass.